• Design of policies related to provision of Value Added Services

o Content specifications
o Delivery mechanisms
o Partnerships
o Pricing & billing
o Customer care

• Design and delivery of VAS content by coordinating with external vendors & content providers

o Design of appropriate VAS content based on market research through vendors
-- Content type
-- Content delivery
o Forging and managing content providers to deliver against planned value added services
-- Floating and evaluating tenders in coordination with GM (Finance) – CM
-- Forging relationships with new vendors
-- Ensuring vendors deliver against well defined SLAs

• Designing VAS tariffs and pricing plans in coordination with GM (Finance) – CM

• Designing product bundles with VAS component in coordination with GM (Products & Pricing) – CM and GM (Sales & Marketing) – CM

• Overseeing provisioning of value added services in BSNL’s network through various platforms such as SMS, IVR, GPRS etc. on revenue sharing and franchisee basis